Calvin Lim

Co-founder, NFT Collector, DeFi Native, Investor of Sushi andDoge coin, 5 years marketing management experience in Tencent

Summary

Senior marketing professional with proven skills in developing and implementing multi-million-dollar marketing strategies and campaigns, financial management, strategic planning, business development, and product management that drive high volume sales results. In addition to having worked with several major products.

Experience

  • Tencent Games

    • Vice General Manager

      • Mar 2018 - Dec 2020

      • Manage multiple external agencies to plan and implement media advertising plans, events, promotions, social media influencer initiatives, and the production and development of advertising and creative materials. Utilize and apply quantitative and qualitative data, including player behavioral data and consumer research in the development of consumer message, intelligent positioning, and target player segmentation.

      • Responsible for new business opportunities, negotiating term sheets, finalizing contract agreements, and developing financial P&L models that forecast the potential for success.

    • Marketing Manager

      • July 2015 - July 2018

      • Develop, execute and manage the go-to-market integrated launch plans, including brand style guide and messaging, creative briefs, and project task tracking documents for the upcoming projects.

    • Game Operation Manager

      • May 2010 - June 2015 (5 years one month)

      • Shenzhen, Guangdong, China

      • Worked as an operation manager of LightSpeed Quantum Studios' first mobile TCG, Heroic War Song. It was mainly responbile for KOL operation and in-game competition and events.

      • Worked as an operation manager of TiMi Studios' MMORPG, Battle Through the Heaven. Was mainly responsible for user research, in-game events planning, and avatar monetization.

      • Worked as an operation manager of Tencent's overseas game, publishing tech midrange products.

Education

  • Qingdao University

    • Master of Business Administration-Accounting and Finance 2007 – 2009

  • The Guangdong University of Science and Technology

    • Bachelor of Electronics and Computer (September 2003 - August 2007)

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